![]() ![]() Just imagine the great help it gave to the environment when people started using light-powered watches that don’t need battery replacements. And in 1976, the now-iconic Eco-Drive technology was introduced, to the delight of the environmentalists. The brand started experimenting with solar-powered movements. More than 100 years later, Citizen continues to produce cutting-edge and innovative lines of watches that enchant watch connoisseurs the world over.Ĭitizen didn’t stop at mastering the quartz movement in the 1970s. This time, it was more aggressive and innovation-driven, with the sights of expanding overseas. When the war ended, however, Citizen was back in business. The eruption of World War II brought a stop to the company’s watch production. ![]() In 1924, they sold their first commercial pocket watch under the label Citizen. In 1918, Japanese jeweller Kamekichi Yakamazi founded the Shokosha Watch Research Institute and started producing pocket watches. ![]() Citizen Eco-Drive Promaster Altichron / Photo from Citizen A Little Bit About Citizen This movement runs entirely using any light source, whether artificial or natural, without the need for battery replacement. ![]() If you’re a watch-loving environmentalist, then you would agree that the creation of the Citizen Eco-Drive technology is one of the best things that ever happened to the watchmaking industry.Ĭreated in 1976 by Citizen, a Japanese electronics company well known for their solar watches, the Eco-Drive is the world’s first light-powered quartz mechanism. ![]()
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